Electric Trucks: Ford’s Move on the EV Market

The growth of electric vehicles (EV) has sky-rocketed within the last decade. With the continued implementation of EVs into the marketplace comes a shift in global emissions and the future of climate change. Ford recently announced their contribution to the market, a F-150 Truck. Since the statement, the truck has grown in anticipation as many are awaiting the new technological advancements and friendly price-tag.

Electric Trucks: Ford’s Move on the EV Market

Tesla has made itself synonymous with electric vehicles and eccentric CEO. They have paved the way for the popularity of electric vehicles and inspired other car manufacturers to quickly introduce their own models.

Despite significant progress, one key vehicle is missing from the electric automobile world: electric trucks, particularly work trucks. Some companies currently manufacture regular trucks, and other companies that are intending to, but perhaps the most recently anticipated model comes from an unlikely competitor in the world of electric vehicles – Ford.

Ford has just released the details of their new F-150 Lightning Pro last week, and they did not disappoint. The truck is expected to be decked out with all the bells and whistles that you can think of for an electric vehicle. The F-150 features up to a 300-mile range, quick recharging time, a modem, a storage space, ample power, and enough interior space to accommodate the needs of the majority of customers.

What makes this truck so special? Ford is marketing it toward companies, which means that businesses all over the country will be encouraged to shift their work trucks to electric batteries, which could make a massive dent in their carbon footprint.

Furthermore, the price is also incredibly consumer-friendly, making the truck available to a wider range of audiences. Clocking in at just under $40,000 for their standard model, this number is unprecedented in the world of electric vehicles and will hopefully lead to a little competition with other companies lowering their prices.

All about EVs

Electric vehicles can have many positive benefits. After gaining popularity within the past 10-years, there has been a copious number of life-cycle analyses (LCA) done to gauge the true environmental impact of the product. A life-cycle analysis is a thorough evaluation of a given product to determine its environmental footprint from the manufacturing stage to the use stage to its end-of-life disposal. An LCA is currently one of the most reliable ways to assure that a product is living up to its eco-friendly name and can provide transparency for the consumer side.

According to the LCA data on electric vehicles, the manufacturing process is similar to, and in some cases even more so, regular gas-powered vehicles when it comes to carbon emissions. However, the data also says that though this may be the case for the manufacturing process, during the use stage of the vehicle their emissions are so low that it makes up for their high manufacturing emissions. This tells us that the overall environmental footprint of an electric vehicle is still significantly lower than that of gas-powered vehicles.

Electric vehicles are perhaps one of the best examples as to why LCAs are an important tool in establishing an environmental footprint. Due to the carbon-intensive manufacturing process, electric vehicles wouldn’t seem to be an eco-friendlier option. However, the LCA can provide an overall picture for both the manufacturer and consumer to see that they are still the more environmentally friendly option. Without this LCA, that knowledge might go unknown, and therefore the continued innovation around electric vehicles would cease to exist.

Ford’s Commitment

Ford is committed to shifting towards electric vehicles that they have increased their development spending by $8 billion, which now makes their overall EV budget a whopping $20 billion. The company further cemented their commitment to battery-powered vehicles by announcing their goal to increase their EV sales to 40% of their global sales by 2030. These numbers are astronomical and show the growing commitment that Ford has for incorporating more EVs into their fleet.

Whether or not their intentions are for the sake of the environment or to jump on board the electric vehicle trend is up for debate. Nevertheless, the result of their initiatives will be fewer emissions being released into the atmosphere, less waste, and more cost-savings for the consumer side.

Electric vehicles have become rather prominent at the turn of the century and have had an even greater boom within the past decade. This has yielded many positive results for climate change and the overall view toward more sustainable alternatives. Ford is paving the way for a durable and affordable electric work vehicle and will surely encourage other companies to follow suit, eventually leading to an entire slew of electric trucks to choose from. This announcement is promising, highly anticipated, and will surely contribute to the worldwide fight toward global warming.


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