How Crypto Is Boosting The Content Creator Economy

One job that a lot of people are finding more attractive today is content creation. We live in a world where more people are comfortable going on social media and sharing some form of content regularly as they hope to go viral and market their platform.

It’s understandable why this career path could be gaining traction. Data from Glassdoor shows that the average content creator makes about $62,000 annually in the United States. It’s not exactly the most glamorous of salaries, but it’s definitely more than minimum wage. So, if you’re reading this, it’s very possible that you’re considering becoming a content creator - or you have already even made the leap.

Ever since cryptocurrencies and other associated concepts broke into the mainstream, there has been a constant search for industries where these concepts can make the most impact. We already know how digital assets can help people to invest and make money, as well as how blockchain technology can help businesses cut a lot of expenses.

But what can crypto and these concepts do for content creators? How do these assets help content creators in any way?

A Global Reach For Payments

In May 2021, Twitter introduced the Tip Jar feature. As the company explained in a blog post, content creators will be able to add payment methods to their profiles, and their fans will be able to send money directly to them. The Tip Jar feature allows content creators to directly monetize their content and accounts. They can get tips from fans and directly earn from their engagement work on the social media platform.

The company eventually added crypto support for the Tip Jar. Bitcoin support was launched in late September, while the company added Ether in February 2022. The entry of digital assets into the fold made sense for several reasons. But, none is more important than the global appeal.

Anyone looking to send money to their favorite content creators on a platform will need to find a payment solution that enables this. This can be pretty challenging. A Nigerian looking to tip a New York-based Twitter content creator might not find an easy way to send money to them since Nigeria doesn’t have the best payment infrastructure. With crypto, however, they can now do just that.

Of course, the speed of payments is also critical for anyone looking to optimize payments. Cryptocurrencies allow content creators to get paid much faster, and they still get great value for their money - especially in a bull market where prices are always on the rise.

Income Optimization Through NFTs

It’s almost impossible to talk about the switch in content creation culture today without throwing in non-fungible tokens (NFTs). These assets broke into the limelight just a little over a year ago, and we’ve seen several celebrities already jump on the trend.

So, what makes NFTs so great for content creators? First, let’s consider the originality factor. NFTs are one of one, meaning they can’t be replicated or counterfeited. When you have an original piece and sell it as an NFT, you can maximize your earnings from there.

Say you’re an artist, and you have different works up online right now. You could convert them to NFTs, sell them at your price, and rest assured that the owners will get the real work - not some knockoff made by someone else looking to profit off your money.

NFTs also offer a chance for income optimization since you're keeping all of your money. Instead of selling your content through centralized platforms (that eventually take a cut that’s almost as large as yours), you could share it as an NFT and take all of that income for yourself.

Then, there is the opportunity for resales. NFTs have royalty mechanisms that pay you whenever your original work is resold. So, if someone buys your content as an NFT and sells it again, you get a cut of those revenues.

An Integral Part of Crypto Adoption

Influencers and content creators have always been important for any trend looking to grow and become mainstream. And right now, crypto needs content creators as well.

By interacting directly with digital assets, content creators can help educate other people on the benefits of these assets. They’re an important part of the outreach efforts that crypto platforms and experts have been advocating for a long time now.

As more functionalities for cryptocurrencies and other related concepts emerge, we expect to see their entry into more fields. Content creation is ripe for disruption, and the future looks bright for crypto’s entry here.


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