Musk Enters the Kids’ Car Game with Tesla’s Cyberquad

Not content to give Ford and GM a run for their money, Elon Musk is now gunning for Power Wheels. Children of the mid-1980s onward will recall the “Pow-Pow-Power Wheels” commercials that introduced the line of electric vehicles that got a generation of kids off their Big Wheels and into miniature versions of adult vehicles.

Musk Enters the Kids’ Car Game with Tesla’s Cyberquad

Operating on batteries, those cars tore up the sidewalk at three to five miles an hour. Today, Mr. Musk, the undisputed king of autonomous, electronic vehicles and private space exploration, not to mention the most efficient subterranean burrower since Bugs Bunny failed to make a left turn at Albuquerque, has added kiddie cars to his Tesla line.

The Cyberquad is an ATV based on Tesla’s distinctive Cybertruck design, featuring a steel frame, cushioned seat, and adjustable suspension with rear disk braking and LED light bars. Drawing power from a lithium-ion battery, the Cyberquad runs for up to 15 miles with speed settings of five mph, 10 mph, and five mph in reverse. Tesla is marketing the Cyberquad for kids eight years old and up. The maximum weight is 150 pounds, but Tesla’s design chief Franz von Holzhausen tweeted a promotional video of him riding a Cyberquad with a group of kids, and we’d estimate him at a strapping 175.

Tesla’s new product looks like a miniature version of the standard Cyberquad ATV the company announced two years ago with its Cybertruck. Unfortunately, after two years, the company has not shipped either the Cybertruck or the adult Cyberquad to customers. Musk recently promised to provide a customer update on Cybertruck production during Tesla’s next quarterly earnings call.

The price of $1,900 is a bit steep compared to your average Power Wheels vehicle. For example, you could get a diminutive version of a Ford F-150 Raptor for a mere $450. But compared to the Little Car Company’s Aston Martin DB5 Junior at $48,000, Cyberquad is a bargain. Plus, your kids can get dirty. The Cyberquad is meant to go offroad and churn up some dust. There’s no pressure to keep it mint, as you’d have with the LCC’s Ferrari Testa Rossa J priced at $110,000.

Of course, there’s always a caveat for parents. With Powers Wheels, the warning came in the last three seconds of the 30-second commercial: “Your parents put it together easily.” We wonder what the Consumer Protection Bureau had to say about that. Fortunately, the Cyberquad comes with detailed assembly instructions for the mechanically reclined. You’ll get 22 full pages of specs, so if that seems a little daunting, plan to order the package well in advance of junior’s birthday.

The Cyberquad is sure to give young kids a near-adult, four-wheeling experience as they conquer various types of outdoor terrain, from carports to state parks. It might even help them develop the driving skills they’ll need a few short years in the future. The Cyberquad could add variety and excitement to your outdoor excursions for active families.


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