Harley-Davidson Launches Electric Motorcycle Brand

If you are a motorcycle enthusiast worried about climate change, you are in for a treat. You can now enjoy a proper Harley-Davidson bike without polluting the environment with harmful carbon emissions. The iconic brand’s LiveWire is a triumph of design and performance.

Harley-Davidson Launches Electric Motorcycle Brand

In fact, the company has just turned LiveWire into a standalone brand dedicated exclusively to electric motorcycles. A few years back, Harley's first electric motorcycles struggled to attract young, climate-concerned buyers because of its $29,799 price tag. The price hasn’t changed, but perhaps the company's new branding strategy will appeal to successful young entrepreneurs.

LiveWire has a new logo and plans to open showrooms in California and design hubs in Silicon Valley and Milwaukee. In addition, the new brand’s retail model will blend digital and physical formats.

The LiveWire is the perfect motorcycle to bring Harley-Davidson's vision into the next era. A high-performance two-wheeler, it makes for a smooth and thrilling ride. A masterpiece of design and innovation, it features a 105 hp motor and mind-blowing acceleration.

Actor Ewan McGregor famously rode a LiveWire all the way from Argentina to California, which proves that long road trips are possible with some planning despite the battery’s limitations.

Harley-Davidson LiveWire Features

  • 146 miles on a single charge
  • Acceleration: 0 to 60 mph in 3 seconds
  • Anti-wheelie control
  • Auto-canceling turn signals
  • Balance Free Rear Cushion-lite shock
  • Brembo Monoblock brakes
  • DC Fast Charging, full charge in 40 minutes
  • Digital screen
  • Faux gas tank
  • Keyless operation
  • Onboard computer
  • Showa Separate Function Big Piston fork
  • Six-axis Bosch IMU
  • Superior traction control
  • Top speed: 110 mph
  • Weight: 549 lbs

The LiveWire outperforms any other electric motorcycle on the market today, and it is definitely more luxurious. With many heritage-inspired details, it truly has the potential to become a classic. According to one reviewer, if you buy Harley's new LiveWire, you will “never look back. You’ll love it. Each ride will be an emotional experience.”

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